Maintain a series of specialized / targeted brochures that expand upon the more generalized information that appears in the Visit Mercer County PA Visitors Guide. The series includes two Calendars of Events per year (Spring/Summer and Fall/Winter), Outdoor Adventure Guide, Bed & Breakfast Guide, Golf Guide, Wine & Brew Trail Guide, Walking Maps for the county’s four main towns (Greenville, Grove City, Mercer and Sharon), and a Coupon Book.
This series of brochures gets updated on an as-needed basis, undergoing content changes as the Northwestern Pennsylvania county’s tourism offerings change. Periodically, we examine a piece more closely and take on a more in-depth redesign, changing the presentation of content to work more strategically in delivering a specific message or make it more user-friendly. The design style evolves to coordinate with the current Visitors Guide.
Other projects for VMCPA include: visitors guide design, ad design, advertorial design, flier design, banner ad design, tour bus wrap design, trade show booth display design