The Winner – Ad Series

Project Scope:
The ad campaign for The Winner Department Store is comprised of a series of advertisements that are run in various publications locally and throughout the region. The goal of the campaign is to educate potential shoppers about the wide range of fashions and accessories they carry and attract them to this unique store for a one-of-a-kind shopping experience.

Project Solution:
We have collaborated together on this campaign since 2011, but in early 2017, we decided to give the ad series a makeover, using on-site photos and a revamped color pallet. Now, nearly every month, I work with the store staff on an in-store photo shoot, where we photograph their New York City-style display windows, the merchandise displays, and even the occasional modeling session. Using this continuously updated selection of photos, ads are created to coincide with the current shopping season, showcasing the latest selection of merchandise available using original photos of the store itself.

Other projects for The Winner include:
logo design, banner ad design, rack card design, flier design, poster design, signage design, billboard design, website design & construction

Skills combined to produce this piece:

Ad Design, Campaign Development, Photo Retouching, Photography, Retail Graphic Design