Project Scope: The now former owners of Shenango Valley RV Park understood that to successfully market their Northwestern Pennsylvania RV park and campground properly, they needed print marketing as well as the required digital presence. In addition to a strategically placed print ad campaign, they also utilized a brochure that could be handed out at RV shows and placed in tourism brochure racks so that potential campers could be enticed to grab a space on their property.
Project Solution: This 4-panel brochure started out in 2010 as a redesign of Shenango Valley RV Park’s in-house designed tri-fold brochure. During their 2011 season, they added two cabins, and we produced a rack card promoting them that was inserted into the brochure. Later that year, we moved to the current 4-panel format, which was updated with new information and photos every fall. The photo shows the 2015 version, which is the final piece produced in the series before the owners sold the property.
Other projects for SVRVP include: ad design, banner ad series, photography