Project Scope: While you can get an old-fashioned burger and milkshake, a read through the menu at Donna’s Diner reveals many dishes that are modern twists on old favorites. The Lunch & Dinner menu for was the first marketing piece produced for this classic diner in Sharon, PA and has been used to set the tone for all other marketing materials.
Project Solution: Donna’s Diner’s contemporary approach to hearty comfort food that meets today’s foodie standards is expressed in the menu so that diners know to expect a far-from-typical diner meal. Taking inspiration from menu item names such as “Greased Lightning” and “Rebel Without a Cause”, a heavily-retro but clean graphical theme was developed. A series of specialized logos was also designed to call attention to some of the restaurant’s unique features.
Other projects for Donna’s Diner include: logo design, ad design, coupon design, banner design, poster deign, signage design, ad design, table topper design, napkin holder insert design, website design & construction