Project Scope: These sister properties located in the Sharon, PA area do the majority of their marketing jointly, but they do occasionally promote independently. To meet these varying needs, they wanted one rack card to represent both properties, as well as an individual brochure for Buhl Mansion and one for Tara – A Country Inn.
The first version of this rack card came to be back in 2005, and we have updated it almost annually since then, changing the design style along the way to reflect the properties’ changing marketing approach. For the most recent overhaul of the piece, the staff and I spent three days photographing all 37 guestrooms between the two properties. The individual property brochures were set up as bi-folds so that they can be used almost as a folder to tuck in fulfillments of requests for more information.
Other projects for Buhl & Tara include: ad design, website design & construction, billboard design, stationery & business card design; holiday card design