“Stewart Creative truly came through for us with a quality design and finished product of our Visitors Guide for Lawrence County. It was quickly noticed that Lynda Stewart “gets it.”
– Janet Falotico of Visit Lawrence County
Testimonials like this just make my day! It’s always a pleasure when a client feels comfortable with me as their designer. It’s the most important part of my work.
I wanted to delve a little deeper into Janet’s project and explain why it’s not just design work – it’s a connection that helps projects run more smoothly and end up making a bigger and better impact. I’m a different kind of designer because I really like to be INVOLVED.
I met Janet last year. She runs the visitors bureau for Lawrence County, PA and was looking for a new designer to help her on their 2018 visitors guide. I had worked on projects like this in the past, so it was a win-win for both of us.
But here’s the thing. Janet wasn’t just giving me a template from previous years, sending over the updated content and saying she’d follow up in a few weeks.
She wanted to work together and completely revamp this project. She wanted to talk about what was working and what wasn’t and the vision she saw for the new guide.
Some designers just want the template
…the updated content
…the few weeks to work
…and to be left alone, not interested in getting “too involved.”
They want to simply design and that’s it. And there is NOTHING wrong with that. Everyone has to do what they love and what they are best at in order to be successful.
It’s just not how I want to run my business, because I love meeting people, getting truly invested and involved in all aspects of the project, and being an extended part of their marketing team. I wish I had a T-shirt from every place I’ve “worked for” because it would be a really cool collection.
Janet and I got to work. We sat down with her staff and picked apart the entire previous guide. Think about the folks that get pitched new movie ideas, that was us, albeit not quite as glamorous, but we needed to define what people wanted to see and what they didn’t when it came to the guide.
Just as filmmakers pull inspiration from various sources, so did we. We looked at other guides, read comments from the community, collected valuable ideas from the staff, and developed an outline for the new guide.
We grouped everything into categories, knowing it would be a lot easier for someone to navigate it this way. The worst thing is going to a website and not being able to find information easily, having to search all over the place. It’s the same with a printed piece. People should be able to pick it up, get to the page they want quickly and digest the information.
Each section of the new guide kicks off with an overview of what it’s about, and how it’s unique in Lawrence County. Eye catching photos, fun facts, and details about all the distinct businesses and experiences round out each section.
We even included maps, for an added visual tour of the County. We covered it all from city history to Amish life. The new Lawrence County Burger Trail got its own logo, and an accompanying passport to help customers devour their way through the trail, which will be available for download on their website.
If you want to take a look at the guide, you can check it out right here. And if you’re local, I really recommend a trip to Lawrence County. There is so much to do and see!
If you need a marketing/design partner, I’d love to have a conversation. Let me know a day and time that works for you by simply replying to this email.